Some things never change. Joe Flower is one of those things. Pay attention. Joe was the keynote speaker at Health 2.0 Silicon Valley earlier this month. We’re excited to feature the text of his remarks as a post on the blog today. If you have questions for Joe, you can leave them the comment section. You’ll find a link to a complimentary copy of his report Healthcare 2027: at the end of this post. You should absolutely download and read it. And take notes.
The future. The Future of healthcare. Here are the seven words at the core. If you take nothing else away from this, take these:
Everything is connected.
— Jane Hirshfield
We are gathered here on holy ground, in Silicon Valley, the home of the startup, the temple of everything new, of the Brave New World.
And healthcare? Healthcare is changing — consolidation, new technologies, political chaos, a vast and growing IT overburden, shifting rules, ever-rising costs, new solutions, business model experiments.
So when I say, “The Future of Healthcare,” what are the pictures in your head? Catastrophic system failure? The dawn of a bright new day of better, stronger, cheaper healthcare for everyone, led by tech? Do we have all the confidence of a little girl screaming down a slide? Do we just say in denial about the future and end up in a kind of chaotic muddling along?
In this century business sectors crash, transform, and re-emerge constantly.
- Most malls in America will close in the next 24 months. Yet retail is thriving.
- Big bookstore chains are history. Yet more books than ever are being published, printed, bought and read, and new physical bookstores are popping up every day.
- Digital cameras went from a rounding error in the market in 1999 to destroying the film camera and bankrupting Kodak in six years. Ten years later digital cameras are a niche market, yet the world is flooded with images and video because everyone carries a camera in their smart phone.
- The Encyclopedia Britannica was printed from 1768 to 2010. Now it’s a website.
- Cassettes replaced LPs and eight-track tapes in the 1970s, CDs replaced cassettes in the 1990s, and now CDs are history — yet music is more widely shared than ever, music distribution is a thriving business, and LPs are making a comeback. My entire music library is on my phone, but most younger people don’t have a library at all — it’s all streaming music all the time.
- Oil has dominated our geopolitics and economics for over a century. That will end within 10 years. Cars and trucks with internal combustion engines and human drivers will become relics and specialty vehicles in the same 10 years. Tesla already has a higher market capitalization than Ford.
- This is normal.The people and organizations running each of those businesses and sectors did not anticipate these vast and deep changes until they happened to them. They did not anticipate:
- that these changes would happen
- the speed of the change
- the shape and elements of the change
- the second- and third-order effects on their business.
Healthcare is not exempt. We are today where the film business was in 1999, where the retail mall and internal combustion engine is today. Within 10 years healthcare will be unrecognizable. From treatment modalities and workflow, to business models to technologies, it will not be the same industry it is today. Few of those who run healthcare can even picture that future, let alone plan for it. Yet they must not only plan for it, they must plan for it for their particular organization in their market with their constituencies —and they must plan how to get from here to there, how to keep the machine running even as the environment, the funding and the tools change.
That’s the reason for what I am announcing today here for the first time. The American Hospital Association is increasingly shifting toward recognizing the need to help healthcare executives understand the future better. I will be launching, with them, a curriculum on how to think like a futurist, how to bring futurism into your organization as a normal ongoing part of management and strategy.
So today I will make six assertions on knowing the future of healthcare:
1) We need to know the future of healthcare. It is of existential importance to each of our careers, organizations, and products to figure out the future of healthcare.
2) We can’t. That’s why it’s called the future. It hasn’t happened yet. Making a prediction or a forecast and getting it right is the booby prize. It’s the participation trophy — unless you really understand why you got it right. If you get it right without understanding, you don’t learn nothin’. The real goal of futurism is not getting it right, it’s insight, understanding how the future works.
3) We must anyway. We have to find ways to say something useful, actionable, practical about the possibilities of the future. For that, your future casting has to be about
4) You. It must be localized to your situation, your organization, your product. It has to deal with the fact that healthcare is
5) Complex. It is a complex adaptive system with many interdependent parts.
Healthcare is complex. Simple solutions are useless. Any simple picture of the future is a lie. Simple techno-optimism or innovationist neophilia gets us nowhere.
Thinking about the future is a complex business requiring extraordinary clarity, penetration, the broadest possible view, and the insights of complexity science. Simple futurism is entertainment. Futurism based on the insights of complexity is a tool for thinking, planning, strategizing.
Simple futurism points at each shiny thing—AI, contractual blockchain, virtual worlds, augmented reality, cell transformation, haptic rebuilds—and says, “Wow! Look at this.” It’s a Jetsons way of looking at the future, as real as using the Flintstones as a guide to the past.
A futurism based on complexity looks at every element, shiny, dull, or invisible, and asks:
“What is it for?” “How does it get its energy?” “How does it affect other elements?”
Complex futurism can connect the dots and the 3-D networks of dots building out over time to paint the pictures of future scenarios, of ways the future could really turn out, what will take us there, and what strategies we might employ to meet them. The sixth assertion is that the future of healthcare can be studied in a table of
6) Elements as I lay out in the report Healthcare 2027: Elements. A link to a complimentary version of Joe’s report will be available shortly. Check back later this morning.